Monday, 22nd March 2004 (4818 views)

Renowned jewellers Van Cleef & Arpels (VC&A) have been promoting their latest range of gold timepieces in Malayasia, with customers wowed by the exquisite craft on show.

VC&A Asia Pacific managing director Benjamin Vuchot says the firm is seeking to widen the number of customers who enjoy their offerings.

He told the Star that the Malaysian market for VC&A gems was growing and maturing, adding that consumers were now looking to use the firm's watches as pendants or brooches.

“Our Asian customers have come to see a Van Cleef & Arpels creation as much an artwork as gold jewellery," he commented.

"Considering the time and painstaking craftsmanship that goes into every piece, this is truly so."

Since its establishment in 1906 by Alfred Van Cleef and his brother-in-law Charles Arpels, VC&A has won a cult following for its high quality work.

European and Asian royalty have worn the company's finest pieces, as well as popular celebrities such as Elizabeth Taylor and Grace Kelly.

 

« Back to Gold News stories

 

The news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council.