Wednesday, 23rd June 2004 (4178 views)

The recently revamped Jewelry Television in the US is preparing for a special 24-hour television and Internet event for real jewellery lovers.

The event is taking place on June 26 and will feature 24 hours of jewellery including new pieces, discounts, prizes and special programmes.

In addition the e-store will have special deals only available online and the chance to compete for free 1-carat diamond earrings.

William Kouns, Senior vice president and co-founder of Jewelry Television(TM) by CAN explained: "This is our second annual Jewelry Fest event and we plan to make it a yearly celebration. The goal of this event is to thank our existing customers by offering special event pricing, while attracting new viewers who love jewellery."

The station has already increased its advertising budget this year and is reportedly the 19th largest jewellery retailer in the US.

 

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