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Wednesday, 23rd June 2004 (5539 views)

US jewellers have been welcoming the current trend in male consumers to buy themselves jewellery.<BR/><BR/>The items purchased are not just plain pieces either with glamourous studs and precious stones and metals all appealing to male workers in America, according to the Tribune.<BR/><BR/>"Players like everything as flashy as possible," explained Helain Pesis, owner of Continental Diamond in St. Louis Park, where Kevin Garnett and many other professional athletes buy their bling.<BR/><BR/>"Men are buying themselves rings, bracelets, pendants, just because they like the looks of it. It's fun to have men going for something other than wedding rings," Ms Pesis added.<BR/><BR/>Jewellers have seen that although average men begin with a signature watch, many male shoppers are still picking the diamond-encrusted and 'souped-up' versions that previously only celebrities went for.<BR/><BR/>Gold is a popular metal of choice with men, with the fashion-conscious also buying themselves necklaces and cufflinks.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=2885977"/>

 

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