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Gold demand on the upThe news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council. Friday, 20th August 2004 (4431 views) Gold demand has continued to rise in the second quarter, according to latest figures from the World Gold Council.<BR/><BR/>Figures showed that consumer demand increased by 11 per cent in tonnage terms compared to the year before, with a boost in demand for both jewellery and retail investment.<BR/><BR/>James E Burton, chief executive of the World Gold Council, commented: "The fact that consumer demand is up, for the second successive quarter, is good news for the gold industry. Yet it is important that we are not complacent. <BR/><BR/>"We believe our promotional activities have clearly helped to boost demand in major markets such as Turkey, China and India. Going forward, we believe that continued promotion is essential both to make jewellery exciting and relevant for today's consumer, and for the continued long-term health of the gold market."<BR/><BR/>The growth in demand is said to be due to improvements in the economy, concerns over the long-term economic and political outlook, and the absence of price volatility.<BR/><BR/>Gold jewellery demand was eight per cent higher during the quarter at 664 tonnes, even though the gold price increased by 13 per cent.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=3261331"/>
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