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Tuesday, 23rd November 2004 (6003 views)

A new study from luxury marketing firm Unity Marketing has found that men and women have very different needs when it comes to jewellery shopping.<BR/><BR/>Findings show that women buy more pieces of jewellery per year, yet men spend two times more per year.<BR/><BR/>'Jewelry Report 2004: The Who, What, Where, How Much and Why of Jewelry Shopping' also revealed that men tend to purchase fine jewellery as gifts for women, females are often self-purchasers and are just as likely to buy costume jewellery.<BR/><BR/>Unity Marketing president Pam Danziger told National Jeweler: "Women are from Venus and men are from Mars when it comes to jewellery shopping and buying.<BR/><BR/>"Men's and women's needs are so different, their desires so unique, that it is the rare jewellery marketer or retailer that can bridge the gender gap in the jewellery market."<BR/><BR/>Ms Danziger recommended jewellery retailers take advantage of the differences by encouraging women to buy jewellery gifts for men and to increase the value of their self-purchases.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7138726"/>

 

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