Monday, 13th December 2004 (4205 views)

Retailers and branded fashion names are increasingly making space for jewellery as the sector continues to grow.

According to the New York Times, a host of various stores in the US have been revamped to allow for more main-floor selling space for jewellery.

Current examples of the focus on jewellery are Chanel, which has 34 stores around the world devoted just to watches and jewellery and Louis Vuitton which last month launched its own new line of jewellery.

Similarly in Sydney, when David Jones unveiled its new cosmetics and accessories ground floor space last month, it had 45 per cent more jewellery floor space.

With more and more women purchasing jewellery for themselves, the main target audience and typical customer is female and aged 24 to 35.

According to the president of Chanel's watch and jewellery division, Philippe Mougenot, fine jewellery is a growing sector in the luxury goods business, so it appears the focus on jewellery is only going to keep on increasing.

 

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