Thursday, 16th December 2004 (4205 views)

Nearly 10 per cent of US consumers are using online jewellery site Blue Nile to make their engagement ring purchases.

The site, set up in 1999, offers fine jewellery, rings, necklaces, wedding bands, watches, bracelets and earrings.

According to National Jeweler, the firm's market share of engagement rings across the US is around 2.5 per cent.

People who buy their rings from the site often pay more than the average for engagement rings, with average sale prices at the company standing at $5,200.

Blue Nile uses four per cent of its overall budget to advertise the site and draw in customers.

Engagement rings on the site include classic solitaire settings in 18 carat yellow gold, settings with matching bands and the option to design-your-own engagement ring.

 

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