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Thursday, 16th December 2004 (5642 views)

Nearly 10 per cent of US consumers are using online jewellery site Blue Nile to make their engagement ring purchases.<br/><br/>The site, set up in 1999, offers fine jewellery, rings, necklaces, wedding bands, watches, bracelets and earrings.<br/><br/>According to National Jeweler, the firm's market share of engagement rings across the US is around 2.5 per cent.<br/><br/>People who buy their rings from the site often pay more than the average for engagement rings, with average sale prices at the company standing at $5,200.<br/><br/>Blue Nile uses four per cent of its overall budget to advertise the site and draw in customers.<br/><br/>Engagement rings on the site include classic solitaire settings in 18 carat yellow gold, settings with matching bands and the option to design-your-own engagement ring.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7334643"/>

 

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