Friday, 28th January 2005 (5126 views)

Online retailer Overstock.com has announced a new service to reap the benefits from the thousands of young couples getting engaged this Valentine's Day.

'Build Your Own Ring' allows online customers to completely design their own engagement ring and have the exact style they want.

The feature is on the front page of the retailer's jewellery department and also hopes to offer customers value for money.

Joanne Dalebout, expert jewellery buyer for Overstock.com explained: "No couple who shops with us will have to compromise on their engagement ring.

Customers can pick the precious metal of their choice, diamond and setting and also keep check on their budget.

The service also offers customers advice on jewellery buying and the various types involved, with a choice of 14 or 18 carat yellow or white gold, or platinum.

Two main steps are involved in the process and the ring is shipped within five business days.

 

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