Wednesday, 20th April 2005 (4558 views)

Jay-Z is to launch a new range of limited edition luxury watches in order to celebrate his tenth year in the music industry.

The hip-hop star will offer watches in rose gold, platinum or stainless steel, working with Swiss watchmaker Audemars Piquet.

He told the New York Post: "I've always been a big fan of Audemars Piguet. I didn't pitch [Audemars Piguet] on it, it was something he came to me with."

Only 100 of the timepieces will be created, with rose gold and platinum the most exclusive with only 30 and 20 made from each precious metal accordingly.

The timepieces will range in price from $24,000 to $100,000.

To add even more style to the purchase, consumers who buy one of the limited watches will receive a specially engraved iPod with Jay-Z's albums already uploaded onto it.

The 35-year-old star co-designed all the items, picking Audemars Piquet for the brand's "quality and integrity".

 

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