Friday, 24th June 2005 (4573 views)

The amount of US women buying their own jewellery is on the increase.

This month's Omnibus Study by the Jewelry Consumer Opinion Council (JCOC) has revealed that 70 per cent of women who own gold or diamond jewellery bought it for themselves.

Figures indicate there is a real opportunity for jewellers to attract female self-buyers.

Destini Gillham, market research manager for the JCOC, said: "Savvy retailers with merchandise that provides value in price and quality, and offers design and style, are positioned to make the sale."

Gold appears to be the best metal for buyers, with yellow and white gold the leading metals of choice amongst respondents when buying diamond jewellery.

Over half of the total respondents are now willing to buy their own jewellery, an increase of 23 per cent compared with September last year.

Popular items amongst women include right hand rings, earrings, fashion rings and tennis bracelets.

 

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