Thursday, 21st July 2005 (4480 views)

Jewellery retailer Goldsmiths has commissioned a new design for its premises in Heathrow airport as part of its new brand identity.

The UK-based company asked design group Foley Cooke to devise a store design that would reflect Goldsmiths' new values and branding.

Described by Foley Cooke as "unique", the store entrance is meant to be welcoming, designed to be wide and "non-confrontational".

A relaxing environment has been created inside, featuring autumnal colours such as chocolate browns and ochre, with the aim of encouraging the consumer to browse in an unstressful manner.

"The store design aims to capture the travellers' attention, while communicating the quality, value and service synonymous with the Goldsmiths brand," explained Foley Cooke's commercial director, Michael Foley.

Goldsmiths offers a wide range of jewellery, including gold items ranging from nine to eighteen carat yellow, to rose and white gold. It has over 170 store outlets in the UK.

 

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