Monday, 25th July 2005 (3012 views)

The Dubai Gold and Jewellery Group has reported that it is expecting its jewellery promotion during the Dubai Summer Surprises to significantly boost sales.

The company recently held its fourth raffle draw and Egyptian Amal Alaa won a kilogram of gold, while Indian Jharna Paul, an Indian, won a one carat solitaire diamond.

The group expects its latest promotion to result in Dh320 million (£50.1 million) in sales, from participating outlets alone.

The promotion offers shoppers the chance to win ten kilos of gold and ten carats of solitaire diamonds, with a purchase from participating jewellery outlets.

The gold and diamond promotion, the first of its kind, has been created to reflect the prevalent purchasing trends in Dubai and a key attraction of the campaign is the first ever citywide offer on diamond.

 

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