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Tuesday, 23rd August 2005 (5991 views)

Yellow gold has made a slight comeback although many customers are still plumping for platinum, reports International Jewellery London (IJL), which opens its trade show in September.<br/><br/>Consumers are also being drawn to large sparkling jewels, particularly less traditional stones such as coloured diamonds and pink sapphires.<br/><br/>Blue sapphires, emeralds and rubies have fallen in popularity whereas yellow diamonds and pearls combined with other stones are on the rise.<br/><br/>These results suggest a move towards bigger showpiece jewellery that makes a statement and retailers reported a corresponding rise in requests for bespoke jewellery.<br/><br/>IJL show director, Anna Wales, noted that consumers are paying more in department stores as well as in exclusive jewellery houses.<br/><br/>"It is encouraging to note that despite a downturn in trading as a whole across UK retail jewellery stores...there is strong evidence that consumers are willing to pay more," she told Reuters.<br/><br/>A presentation and discussion about these results led by fashion writer and lecturer, Brenda Polan, will occur on September 4th as part of the IJL 2005 seminar programme.<br/><br/><img alt="logo" src='http://feeds.directnews.org.uk/feedtrack/logo.gif?feedid=196&itemid=15028427'/><br/>© Adfero Ltd

 

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