Thursday, 23rd March 2006 (4227 views)

The jewellery industry in India should brace itself for technological advances in manufacturing, according to a leading researcher.

Jayshree Panjikar, head of National Research for Diamonds and Gems at the Gemological Institute of India, delivered a keynote speech at a Mumbai seminar entitled "Emerging issues and challenges facing the jewellery industry", expressing the future need for quality enhancement.

The methods for marketing and manufacturing India's jewellery must evolve, she said, without diminishing the aesthetic quality of the products.

Indians consume more gold than any other nation – 850 tonnes a year – and the market is growing at 20 per cent per year.

The diamond sector in the country is also experiencing the phenomenal growth: the fastest worldwide, having expanded by 50 per cent in the past two years.

The World Gold Council anticipates that India will become the largest gold trading centre on the planet, not least since it boasts different jewellery types in each area.

Ms Panjikar announced at the national seminar that these products must receive the marketing they need to fulfil this potential.

 

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