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Tuesday, 18th April 2006 (7141 views)

Indian jewellers D'damas' 14th retail outlet has been inaugurated by Bollwood star Amrita Rao at the newly renovated Ulhas Jewellers showroom in Margao, the Navhind Times reports.

The Goan company is "one of the most celebrated brands of diamond and gold jewellery" in India according to company managers Vishal Acharya and Vikram Verlekar.

The two directors also gushed over the new collection, saying it "will complement the natural beauty of the Goan people and being a tourism paradise will also help the brand reach out to a wider audience across the globe".

Formed in 2003 by Gemplus Jewellery and Damas of Dubai, D'damas is now a leading jewellery brand and has a history of endorsements from prominent stars of the film industry.

The latest vote of support is provided by Miss Rao, with her announcement that she would be wearing a D'damas ring throughout her latest film, as well as Indian Power Minister Digamber Kamat, who also inaugurated the showroom earlier in the day.

D'damas is considering further expansion soon, with a variety of stand-alone stores and outlets, including one due to open in Panaji in the not too distant future.

 

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