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Monday, 24th April 2006 (5410 views)

Dubai jeweller Pure Gold has reported a 50 per cent growth in year-on-year sales for the first three months of 2006.

The jeweller, which is one of the largest in the United Arab Emirates (UAE), said that the increase in sales was largely due to mounting interest in the diamond sector and a strong demand in the gold market.

Firoz Merchant, chairman of the company, said that gold continues to be the "major seller" and that as a whole "the outlook for this year is definitely stronger and more positive" than in 2005.

Pure Gold has been trading since 1989, when it started as a bullion merchant. It has now expanded to become one of the UAE's fasted growing jewellery houses.

Pure Sparkle is one of the company's best selling ranges, comprising of pieces made of white and yellow gold set with diamonds, reports Newswire Today.

The news of the positive sales figures comes at a time when spot gold prices continue to rise, having recently surpassed $600 an ounce.

 

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