Wednesday, 21st June 2006 (5047 views)

Indian gold jewellery manufacturer Carbon Accessories has launched its latest gold jewellery line for men, called the Insignia Collection.

The pieces utilise sapphire crystal vaporized with gold to create "the impressions of a thumb print", the jeweller said.

With the collection aimed at men, Carbon has been careful to design and market its new products in the right way so that it will be embraced by the male population.

"We understand the nuances of lifestyle accessories with our experience in being in the industry for the last 10 years and hence the progression was a natural choice," said Utsav Malhotra, the brand head for Carbon Accessories.

"Men today are also slowly but surely waking up to the need of dressing up. [The] emergence of categories and terms such as 'metro-sexual', 'neo-age', 'urban male'…are clear indices of the Indian male expressing his desires to look adorned."

Carbon Accessories is India's leading fashion accessories brand and crafts 18-carat gold and diamond jewellery for sale in a wide range of retail outlets across the country.

 

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