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Tuesday, 28th August 2007 (4437 views)

Yellow gold is proving to be a popular choice for women in the United States, according to a jeweller.

According to the company, as women become more involved in picking their engagement rings, yellow gold uptake as a choice for the metal used in their ring has climbed.

"A woman who wears yellow gold on a regular basis may defy convention and choose a yellow gold engagement ring, knowing it will coordinate with her jewellery," said Andrea Hansen, a spokesperson for jeweller H Stern, according to New York newspaper the Sun.

This "logical style reason" has contributed to what is described as a spike in yellow gold sales for jewellers including Tiffany and Bulgari, as well as H Stern.

Designers such as Neil Lane are also using yellow gold in designs, according to the newspaper, which notes that the Citrine drop earrings set in yellow gold from Neil Lane retail at nearly $7,000 (£3,480).

H Stern has been functioning for more than 50 years, with roots in Brazil in the 1950s.

 

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